John Kay is one of Britain’s leading economists. His interests focus on the relationships between economics and business. His career has spanned academic work and think tanks, business schools, company directorships, consultancies and investment companies. For more details of John’s biography, see the About section.
John Kay chaired the Review of UK Equity Markets and Long-Term Decision-Making which reported to the Secretary of State for Business, Innovation and Skills on the 23rd July 2012. He is a visiting Professor of Economics at the London School of Economics, a Fellow of St John’s College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010. Some of his most influential, recent work has been on banking regulation, and you can read about his vision for the sector in his 2009 essay, Narrow Banking.
Obliquity – Why our goals are best achieved indirectly
Now available as paperback!
Order your copy in John’s Bookshop.
If you want to go in one direction, the best route may involve going in another. This is the concept of ‘obliquity’: paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.
Obliquity is necessary because we live in an world of uncertainty and complexity; the problems we encounter aren’t always clear – and we often can’t pinpoint what our goals are anyway; circumstances change; people change – and are infuriatingly hard to predict; and direct approaches are often arrogant and unimaginative.
Obliquity was published by Profile Books as hardback in March 2010 and paperback in February 2011. For dates of John’s book signings and talks check the NEWS section.
“John Kay is an admirable debunker of myths and false beliefs –he can see substantial things others don’t. Read this book.”
Nassim N Taleb, Author of The Black Swan
“Read this book for pleasure, and indirectly – obliquely – you will gain invaluable insights into how successful decisions are made.”
Mervyn King, Governor of the Bank of England
25 February 2015, Financial Times
The Supreme Court of the 1870s took the view that free speech and honest speech were two sides of the same coin. In 2010 the same court held that the expression of views you are paid to hold is an activity deserving of the protection awarded to free speech under the First Amendment.
18 February 2015, Financial Times
Extremes among observed outcomes are much more often the product of “off-model” events than the result of vanishingly small probabilities. The implication is that most risk models are unsuitable for the principal purpose for which they are devised: protecting financial institutions against severe embarrassment or catastrophic failure.
11 February 2015, Financial Times
Any action by the UK government that has tax or expenditure implications anywhere in the UK, whether related to reserved or devolved functions, will have consequences for tax and expenditure decisions in Scotland through the Barnett formula.
04 February 2015, Financial Times
The Transatlantic Trade and Investment Partnership is currently being negotiated between America and the EU. My instinct is to approve, but the international handling of investor-state disputes may have some nasty side effects.