This case was prepared by Professor John Kay, under the direction of emeritus Professor Charles Dickens. It is intended as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Is the third way simply an eclectic compromise which offers to drop any unpalatable bits from the familiar ideologies of far right and far left? I argue that if there is a third way, this is not where we will find it.
The view of business as necessarily selfish, narrow and instrumental, is, as it always has been, nonsense. Business which is selfish in motivation, narrow in outlook, and instrumental in behaviour is rarely successful business.
Competition is a powerful stimulus to efficiency, innovation, and customer service. We can believe these things, and should, without feeling obliged to accept the political agenda of libertarian individualists. The language of inclusion provides the basis for doing so.
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