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High street homilies

As Marks and Spencer goes "back to basics", its story is a paradigm of what happened to British business in the last decade. Was the company's problem that it changed too little - or that it changed too much?
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A corporation by any other name

Companies that trade under the family name of their founder have become increasingly rare in recent years, but firms are still concerned with their brand name. It has important functions and sends signals to customers and investors about the firm's reputation.
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