In out of the cold
Economists have walked out into the cold as far as business strategy is concerned. Slowly, they are starting to return.
The Structure of Strategy (Business Strategy Review 1993)
"The Structure of Strategy" is a summary of parts of my book, "The Foundations of Corporate Success", and was reprinted in "The Business of Economics"
Adding Value: April 1993
There are four perspectives on corporate performance and four ways of measuring capital costs. But in the long run, all these ways of measuring financial performance are equivalent. The different vantage points differ only in their timing.