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In search of self-interest

He is self interested, materialistic, and obsessed with calculating his worth. But who is the rational economic man?

Of ants and omelettes

David Beckham would find it hard to explain the physics behind his free-kicks. It can be equally difficult to analyse the reasons why some firms are more successful than others

Migration ins and outs

Our understanding of the effects of immigration is often distorted by emotive political arguments. An economic analysis uncovers some interesting questions.

Simplicity has a price

Most popular non-fiction titles are aimed at an educated audience. But a reading age level test indicates that a 10-year-old could easily understand the world's best selling business book.

An era of big names

Some CEOs command celebrity status in the business world. But their companies' performances show fame doesn't always equal fortune.

Anti-capitalism books: May 2002

John surveys the latest wave of books attacking capitalism.

Citizen Keynes

Looking for a lesson in economic behaviour? Put down your textbooks, and head off to the cinema or video store.

Thinking in sevens

Categories and lists help us to make better sense of a complex world. But they must be chosen carefully.

On John Kay’s Bookshelf – Archive page

Books that John has reviewed in the past...

Peak performance

The idea of rational profit- and utility maximisation is prominent in economics, but was challenged by Herbert Simon, a winner of the Nobel Prize in economics who died in February. Instead Simon emphasised the idea of bounded rationality in economics. This article explains why that approach deserves to survive its author.

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