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Waldfogel’s unwanted gift

Can conventional economic theory be extended to understanding Christmas gifts? Maybe it can, but this would require a more subtle understanding of human behavour than the idea of rational economic man. This article shows that we do not simply value gifts in terms of the cost of the purchase.

Knowing versus guessing

As markets develop, gamblers seem to increase in numbers relative to insurers. We need to emphasise the distinction.

The social route to economic success

If man were not a social animal he would not be as economically successful as he has been. A biological perspective can prove highly illuminating.

Mastering Strategy: Resource Based Strategy

The resource based view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making. After thirty years or so, the subject of strategy is genuinely acquiring what can be described as a paradigm - to use the most overworked and abused term in the study of management.

Manager from Mars

For all the analogies, war is not business. Sun Tzu will not tell you much about business strategy.

Evolution, executives and blurred vision

Incremental rather than radical change is usually the best business strategy. When radical change is needed it will usually be provided by new businesses altogether.

Playing chicken can clip one’s wings

In which Rebel Without A Cause illuminates the risks and the rewards of making credible commitments.

The car that lost its way

BMW has a chequered history, and if the current management had learned lessons from the past they would never have purchased Rover.

The fate of Project Tiny Tim

This case was prepared by Professor John Kay, under the direction of emeritus Professor Charles Dickens. It is intended as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

The oblique approach

With maturity – personal or corporate – comes the principle of obliquity. Many people have noted the paradox that the most profitable companies are not necessarily the most profit oriented.

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