The Long And The Short Of It – 2009

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The Long & Short of it

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system.

It explains how twice in the last decade – in the new economy bubble and the credit crunch – the follies of finance have threatened the stability of the world economy. It exemplifies an environment that is complex and sophisticated, but greedy, cynical and self-interested.

This book shows how to put your finances in the only hands you can confidently trust – your own.

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