Rational economic man
Economists still analyse the behaviour of rational economic man. He is constantly maximising. At work, he steers a balance...
Droit de suite
Van Gogh was completely unsuccessful in marketing his paintings during his lifetime. But some of them have recently sold for almo...
Rip off Britain
“Rip-off Britain” has turned into something of a damp squib. It turns out that some goods cost more in Britain than elsewhere, so...
“Do the math”
“Do the math”. The slogan comes from Jim Clark, creator of Silicon Graphics, Netscape and Healtheon. It has ...
Beer
It is a mile from my London office to my London home, and when I first walked that distance ten years ago I passed seven pubs. A...
Business trends in the next century
Perhaps it was an alcoholic haze, perhaps a version of the Millennium Bug. But over the year-end celebrations I thought I saw a ...
Levitt’s “marketing myopia” – industries vs. markets; gurus are rubbish; Granada-Forte bid
Granada’s bid for Forte is an audacious attempt to create Britain’s largest leisure business - one that would stretch from Coronation S...