John Kay

Commercial and economic success, even in technological industries, depends not on the quality of technology, but on the match between technology and the needs of its customers.

Economic crystal ball-gazing remains unscientific. We project current preoccupations with exaggerated speed and to an exaggerated degree and forget that our preoccupations change.

Pluralism is the mark of intellectual seriousness: recognition of the force of a wide range of arguments with which one does not agree.

If we are persistently irrational, perhaps the behaviour is not irrational.

A report to CE International plc (formerly the Church of England) on the management challenges it faces.

To celebrate the 100th anniversary of our successful escape from extinction by the Tunguska meteorite, John examines the economics of the end of the world.

On 25 June, John offered a bottle of champagne for the best word for the opposite of a market bubble. This week, he reviews readers’ many entries and announces the winner

Bubbles can be downward as well as up. A new term is required.

The measure of the productivity of an activity is the public and private benefit from a good or service that results from that activity.

Ideas – even those about business – often find their best expression in fiction.